Description
ABOUT THE ROLE:
The Regional Sales Manager – North will drive the overall sales strategy for the stationery
category across the North region.This role offers an exciting opportunity to build and scale a growing
business while strengthening the regional market presence. The position involves leading
regional sales teams, expanding and optimizing distribution networks, and establishing strong
relationships with channel partners, retailers, and institutional customers. The role also focuses
on driving revenue growth, enhancing market penetration, and building a robust and scalable
distribution ecosystem across the North region.
PURPOSE AND IMPACT OF YOUR ROLE:
Develop and execute zonal sales strategies for the stationery category to meet or exceed
revenue and volume targets across the assigned zone.
• Lead, mentor, and inspire a team of Regional Sales Managers, Area Managers, and frontline
sales representatives to achieve individual and zonal business objectives.
• Drive expansion and strengthening of distribution networks, ensuring deeper market
penetration across urban, semi-urban, and rural markets.
• Identify, onboard, and grow key channel partners, distributors, modern trade accounts, and
institutional clients to enhance category reach and visibility.
• Build and maintain strong relationships with key customers, trade partners, and institutional
stakeholders to drive sustained sales growth and customer loyalty.
• Analyze market trends, competitor activities, and consumer insights specific to the stationery
segment to identify growth opportunities and recommend product or pricing strategies.
• Conduct regular business reviews, sales performance evaluations, and capability-building
initiatives to strengthen team productivity and effectiveness.
• Prepare and present zonal sales forecasts, budgets, and performance reports to senior
leadership, highlighting key achievements, risks, and growth opportunities.
• Ensure effective pipeline management and utilization of CRM systems to track sales
performance, distributor health, and market coverage.
• Travel extensively within the zone to review field performance, engage with key stakeholders,
and ensure seamless execution of business strategies.
SKILLS
Strategic Sales planning and execution
Team leadership and performance management
Distribution and Channel development
Key account management and negotiation
Market analysis and category understanding
Data-driven decision-making and forecasting
Cross-functional collaboration and stakeholder management
EXPERIENCE & QUALIFICATIONS:
8–12 years of progressive experience in Channel Sales with strong exposure to distribution-driven market expansion
Only prior experience in Stationery preferred
Graduate / MBA in Marketing or Business Management
Proven track record of managing regional or multi-territory sales operations and delivering revenue growth
Strong experience in distributor management, channel expansion, and market penetration across geographies
Demonstrated ability to lead sales teams and drive performance excellence
Proficiency in sales planning, forecasting, and using CRM tools
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