Description
Job Description: Area Sales Manager (ASM)
Location: Haryana
Experience: 5–8 years in FMCG/Food Industry
Industry: FMCG / Food & Beverages / Spices
Job Purpose
We are looking for a high-energy Area Sales Manager to drive growth and market penetration. The ideal candidate will be responsible for strengthening our existing distribution network, appointing
new dealers, and leading a team of sales executives to ensure that our authentic spices reach every household.
Key Responsibilities
1. Channel Sales & Distribution Management
• Oversee and optimize the primary and secondary sales through the existing distribution network.
• Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).
• Monitor distributor health, including stock levels, credit limits, and ROI.
2. New Dealer & Distributor Appointment
• Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.
• Conduct market mapping to identify “white spaces” where the brand is underrepresented.
• Lead the negotiation and documentation process for new channel partners.
3. Sales Strategy & Execution
• Meet and exceed monthly, quarterly, and annual sales targets.
• Implement company schemes, trade promotions, and consumer offers effectively at the ground level.
• Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.
• Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.
4. Field Leadership & Traveling
• Hiring of new field staff
• Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.
Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.
Candidate Profile
• Education: Graduate / MBA in Sales & Marketing preferred.
• Experience:
o Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples
industry.
o Experience as salesperson for at least 2-3 years.
o Experience in overseeing Below-the-line (BTL) activities.
• Local Expertise: Deep understanding of the geography and local trade dynamics.
• Sales Enthusiast: A “go-getter” attitude with a passion for field sales and achieving numbers.
• Communication: Fluent in Local language and Hindi; basic English is a plus.
• Skills: Ability to work in Sales Force Automation (SFA) Software
• Leadership: Ability to lead and motivate a team of field staff.
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