Description
Sales Manager – Electricals & Power Solutions | Channel Sales (GT, MT, E-commerce) | Delhi NCR | Full Time | Work from Office
An established Indian electricals and power-solutions brand, with a portfolio of voltage protection, power management and home electrical appliances for residential and commercial customers, is hiring a Sales Manager for Delhi NCR. You will build and grow the dealer and distributor network across General Trade, open Modern Trade and retail-chain accounts, manage Amazon and Flipkart key accounts, and lead a field sales team. This role suits a hands-on channel sales manager from the electricals, inverter/UPS/battery, power electronics or consumer durables industry who already has strong dealer and distributor relationships.
POSITION SNAPSHOT
• Role: Sales Manager (Channel Sales – GT, MT, E-commerce, Institutional)
• Industry: Electricals, Electronics, Power Solutions, Home Appliances
• Location: Delhi NCR – Work from Office
• Experience: 4 to 8 years in channel sales, including prior managerial experience leading a sales team (mandatory)
• Employment Type: Full Time, Permanent
• Facilities: Company mobile phone, laptop and approved business travel
KEY RESPONSIBILITIES
• Build, expand and manage the General Trade (GT) dealer and distributor network across Delhi NCR and assigned territories
• Appoint new distributors and dealers, set targets and drive secondary sales and market coverage
• Develop new Modern Trade (MT) partnerships, large format retail and retail-chain accounts
• Manage online key accounts, working with Amazon and Flipkart KAM and category teams on listings, promotions and sell-through
• Handle institutional, tender and government sales opportunities
• Support export business development as new markets open up
• Recruit, lead, train and retain a high-performing field sales team; set targets and review performance
• Plan monthly and quarterly sales, track primary and secondary numbers and report to senior management
• Track competitor pricing, schemes and market trends and feed insights into product and pricing decisions
REQUIRED SKILLS AND EXPERIENCE
• 4+ years of B2B2C channel sales in electricals, electronics, power solutions or consumer durables
• Proven record of independently developing distribution channels and expanding markets
• Hands-on experience managing and growing a sales team (team handling is mandatory)
• Strong existing network of electrical dealers and distributors in Delhi NCR / North India
• Exposure to Modern Trade accounts and e-commerce marketplaces (Amazon, Flipkart)
• Working knowledge of distributor margins, credit control, schemes and claims
• Graduate in any discipline; MBA in Sales/Marketing preferred
PREFERRED INDUSTRY EXPERIENCE
• Voltage stabilizers, servo stabilizers, inverters, UPS and batteries
• Power electronics and electrical equipment
• Home appliances, fans, lighting, switchgear and wires & cables
• Solar products distribution
WHO SHOULD NOT APPLY
• Generic sales profiles from banking, insurance, real estate or service industries
• Candidates without prior sales team management experience
SOFT SKILLS
• Target-driven with strong ownership of numbers
• Excellent negotiation and relationship-building skills
• Clear communication in Hindi and English
• Willingness to travel across the territory
TOOLS YOU WILL USE
• MS Excel and sales MIS reports
• CRM / DMS for dealer and distributor tracking
• Amazon Seller Central and Flipkart Seller Hub (working knowledge)
WHAT WE NEED WITH YOUR APPLICATION
• Product categories you have sold and the GT network you built or handled
• MT and key accounts managed
• Size of the sales team you managed and territories covered
• Key achievements with measurable sales numbers
• Current CTC, expected CTC and notice period
WHO WE ARE LOOKING FOR
A field-strong Sales Manager from the electricals and power-solutions industry who has already built dealer and distributor networks, led a sales team and delivered measurable growth – and who wants to scale a growing Indian brand across General Trade, Modern Trade and e-commerce.
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