Description
**Job Description:**\s\s
As a Performance Marketing Manager, you will play a pivotal role in driving the company’s growth through strategic and data-driven marketing initiatives. The ideal candidate is an experienced professional with a proven track record in performance marketing, analytics, and optimizing conversion funnels.
**Responsibilities:**\s\s
● Manage the entire funnel (Small/Micro businesses) Manage top of the funnel Medium and Large Businesses. (Revenue of Long tail + Generating Marketing Qualified Leads for Enterprise Accounts)\s\s
● Develop and Execute Growth Strategies: Collaborate with cross-functional teams\s\s
to develop and implement comprehensive growth strategies that align with business goals.\s\s
● Performance Marketing: Lead and optimize performance marketing campaigns\s\s
across various channels, such as digital advertising, social media, email, and other relevant platforms.\s\s
● Data-Driven Decision Making: Utilize analytics and data to assess campaign\s\s
performance, identify trends, and make data-driven recommendations for optimization.\s\s
● Conversion Optimization: Implement A/B testing and other optimization\s\s
techniques to enhance conversion rates and user engagement.\s\s
● User Acquisition: Drive customer acquisition efforts by identifying and targeting\s\s
key audience segments through effective marketing channels.\s\s
● Budget Management: Manage marketing budgets effectively, ensuring maximum\s\s
ROI and efficient allocation of resources.\s\s
● Collaboration and Communication: Work closely with internal teams, including\s\s
product, design, and analytics, to align marketing efforts with overall business\s\s
objectives.
Savanna HR is a leading recruitment agency and we specialise in hiring for product based companies. Mid and senior level hiring is our forte. Savanna HR can be reached for C-suite level hiring. Reach us at hello@savannahr.com for any enquiry.
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