Description
The role involves curation and implementation of content strategy. The ideal candidate will be passionate about education and
possess a strong understanding of social media trends and analytics.
Responsibilities:
• Develop and implement a comprehensive content media strategy to increase brand
awareness, engagement, and traffic across platforms.
• Set-up the brand presence across platforms such as Youtube, Instagram, Facebook, Reddit,
Twitter
• Create engaging and relevant content optimized for each platform, including but not limited
to text, image, and video content.
• Manage all social media channels, including scheduling posts, monitoring comments, and
engaging with the audience.
• Analyse social media insights and metrics to optimize content performance, identify trends,
and drive continuous improvement.
• Collaborate with cross-functional teams to align social media strategies with marketing, PR,
and sales objectives.
• Stay up-to-date with the latest trends, tools, and best practices in social media and
implement innovative strategies.
• Monitor industry trends and competitor activities to identify opportunities or potential risks.
• Monitor SEO and web traffic metrics
• Set specific objectives and report on ROI
Requirements:
• Proven experience 7-10 years in content strategy or a related role.
• Strong understanding of various social media platforms (Facebook, Twitter, Instagram,
LinkedIn, TikTok, etc.) and their respective audiences.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficiency in social media management tools and analytics platforms.
• Ability to engage international target audience
• Creative thinking and the ability to generate innovative content ideas.
• Analytical skills to interpret data and translate it into actionable insights.
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