Description
Growth & Marketing Lead – D2C | Lifestyle Brand | Delhi NCR
Company: Savanna HR (on behalf of a fast-growing Lifestyle D2C brand)
Location: Delhi NCR (Hybrid)
Experience: 8–12 years
Industry: Lifestyle / D2C / E-commerce / Consumer Internet
Reporting to: Founder / Business Head
About Savanna HR
Savanna HR is a boutique recruitment and talent advisory firm that partners with high-growth startups and consumer brands across India. We specialize in leadership hiring for marketing, growth, product, and finance roles in the D2C, consumer internet, and retail sectors.
Our mission is to help brands scale by finding leaders who combine data-driven thinking with creative excellence — people who can turn strong products into loved consumer brands.
About the Company
Our client is a fast-growing Lifestyle D2C brand redefining how modern consumers experience fashion and lifestyle. With a focus on quality, sustainability, and design-led innovation, the brand has built a strong digital presence and loyal customer base across India.
Backed by leading investors, the company is now expanding rapidly across marketplaces, its own D2C website, and offline retail formats.
Role Overview
We are looking for an experienced Growth & Marketing Lead to spearhead the brand’s customer acquisition, retention, and revenue growth across digital channels.
The role is ideal for someone who has led growth or marketing for lifestyle, apparel, or fashion D2C brands, understands consumer journeys, and thrives in a high-ownership environment.
Key Responsibilities
Growth Strategy & Leadership
Define and execute a 360° growth strategy covering acquisition, retention, and brand marketing.
Build a strong performance marketing engine with measurable ROI on every campaign.
Lead a cross-functional marketing team and external agency partners.
Performance Marketing
Own paid media across Meta, Google, YouTube, and influencer channels.
Optimize CAC and maximize ROAS through continuous experimentation.
Scale revenue via marketplaces (Amazon, Myntra, Nykaa Fashion) and D2C site.
Retention & CRM
Strengthen loyalty and repeat purchase programs using email, SMS, and WhatsApp automation.
Map consumer lifecycle stages and drive higher LTV.
Brand & Content
Collaborate with the content and creative teams to maintain a distinct brand voice and visual identity.
Drive storytelling that enhances consumer engagement and builds brand love.
Plan seasonal campaigns and influencer collaborations aligned with brand values.
Analytics & Reporting
Measure campaign effectiveness using GA4, Mixpanel, and Meta Analytics.
Translate performance data into actionable insights for leadership and investors.
Ideal Candidate Profile
8–12 years of experience in growth or marketing roles for lifestyle, apparel, or fashion D2C brands.
Hands-on expertise with digital performance, CRM, retention, and brand marketing.
Proven success in scaling paid media budgets and improving unit economics (CAC/LTV).
Strong creative sensibility aligned with premium or aspirational lifestyle brands.
Analytical mindset with a focus on experimentation, metrics, and revenue growth.
Prior experience in a fast-paced startup or D2C setup preferred.
Similer jobs
