Description
Role Description
We’re looking for a performance marketer who has hands-on experience scaling app installs and
knows how to drive efficient acquisition across paid channels.
This is a full-time, on-site role based in Gurgaon.
What you’ll do
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Plan, execute, and scale app install campaigns across Meta (Facebook & Instagram), Google
(UAC / App Campaigns) and LinkedIn (for high-intent cohorts)
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Optimize campaigns for installs, CAC, and downstream conversion (KYC, investment)
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Continuously improve funnel metrics: CTR → CPI → activation → conversion
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Run rapid experiments across Creatives (static, video, hooks), Audience targeting & cohorts,
App store & landing page journeys
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Work closely with product to improve app onboarding and conversion flows
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Monitor attribution and performance using tools like AppsFlyer / Firebase / GA
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Identify and unlock new growth opportunities and channels
Qualifications
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2–3 years of hands-on experience in performance marketing with a focus on app installs
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Proven experience running campaigns on Meta, Google App Campaigns, and/or LinkedIn
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Strong understanding of mobile attribution, CPI, CAC, and L TV
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Experience optimizing for post-install events (not just installs)
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Data-driven mindset with strong analytical skills
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Familiarity with tools like AppsFlyer, Firebase, Google Analytics
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Ability to move fast, test aggressively, and iterate based on data
Preferred Background
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Experience in fintech / investment / trading apps
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Understanding of user behavior in financial products (KYC, trust, drop-offs)
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Prior experience in a high-growth startup environment
What success looks like
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Scaled app installs efficiently (low CPI, improving CAC)
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Improved install → KYC → first investment conversion rates
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Built a repeatable, data-driven growth engine
Why this role is exciting
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Direct ownership of growth for a high-potential fintech product
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Work on a category where trust & performance marketing intersect
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Opportunity to build from early traction to scale
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