Description
Role Summary
The Marketing Executive will own end-to-end 360° marketing execution across channels, covering strategy support, creative coordination, launches, and performance optimisation. This role will also drive 0 to 1 growth initiatives by piloting new channels/ideas, tracking results, and scaling what works. The person will operate with a strong bias toward speed, structured execution, and measurable outcomes, while continuously feeding campaign decisions with market and consumer insights.
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Core Responsibilities
1) Campaign Execution & Management
● Plan and execute 360° campaigns across paid, owned, and earned channels in coordination with the Marketing Head.
● Convert campaign goals into clear briefs for design/content teams and ensure timely delivery of creatives and assets.
● Manage campaign calendars, trackers, and workflow to ensure delivery adherence and zero last-minute gaps.
● Coordinate launches across channels (Meta, Google, marketplaces, CRM/WhatsApp/email, social, influencer, website).
● Monitor performance regularly, identify drop-offs, and run quick optimisations in collaboration with relevant owners.
● Maintain campaign documentation: objectives, messaging, creatives used, learnings, and next-step actions.
2) Market Research & Insight Mining
● Conduct ongoing research on consumer behavior, category trends, competitor moves, and pricing/positioning shifts.
● Convert insights into actionable inputs for messaging, creative direction, channel selection, and offer strategy.
● Build and maintain a simple insight repository (competitor creatives, claims, hooks, promo patterns, whitespace).
● Support new product narratives by aligning consumer pain points with product USPs and marketing angles.
3) New Initiatives (0–1) & Growth Experiments
● Identify new growth levers (channels, collaborations, formats, funnel ideas) and design small pilots to validate them.
● Set clear success metrics for each initiative and ensure tracking is in place before launch.
● Run structured experimentation across new-age opportunities like YouTube, WhatsApp flows, influencer-led funnels, partnerships, or alternate acquisition paths.
● Document learnings and create a repeatable playbook to scale winning initiatives.
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Skills & Requirements
● 0-2 years of experience in marketing execution (D2C/e-commerce preferred).
● Strong project management: planning, coordination, tracking, and deadline ownership.
● Comfort with performance metrics (CTR, CVR, ROAS, CAC) and the ability to derive actionables.
● Ability to write clear briefs and collaborate with creative, performance, and internal teams.
● Strong research skills: structured competitor tracking, trend spotting, insight synthesis.
● Working knowledge of tools: Google Sheets/Excel, Meta/Google dashboards, GA4 basics (preferred).
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