Director - Social Media Marketing

Description

Job Title:** Director – Social Media Marketing**

Location: Gurgaon, Haryana (Hybrid/On-site)

Experience Required: 4+ Years

Reports To: CEO/Founder

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About the Role:

We are seeking a highly experienced and creative Director – Social Media Marketing to lead and drive social media efforts for a fast-growing education technology platform. This strategic leadership role involves developing and executing innovative social media strategies, managing a high-performing team, and crafting impactful campaigns to engage millions of learners.

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The ideal candidate will combine creativity, analytical expertise, and leadership to scale social media presence, boost brand visibility, and enhance user engagement.

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Key Responsibilities:

Strategic Leadership:

- Develop and implement a comprehensive social media strategy aligned with business goals and vision.
- Lead large-scale campaigns aimed at driving brand awareness, user acquisition, and engagement.

Content Planning and Execution:

- Oversee the creation of compelling, platform-specific content such as videos, reels, and infographics tailored for students and learners.
- Ensure consistent messaging, tone, and visual identity across all social media platforms.

Campaign Development:

- Plan, execute, and monitor end-to-end campaigns across platforms like YouTube, Instagram, Facebook, LinkedIn, and Twitter.
- Optimize campaigns using data-driven insights to improve performance and achieve growth metrics.

Performance Analytics and ROI Tracking:

- Analyze campaign performance using advanced tools and deliver actionable insights to stakeholders.
- Focus on key metrics such as impressions, reach, engagement rates, follower growth, and conversions.

Team Management:

- Build, mentor, and lead a team of social media and content creation professionals.
- Collaborate with design, video production, and marketing teams for seamless execution of campaigns.

Trendspotting and Innovation:

- Stay updated with the latest trends in social media and education technology.
- Leverage new tools, technologies, and formats to create innovative and impactful campaigns.

Qualifications:

Experience:

- Minimum 4+ years of experience in social media marketing, digital strategy, and content creation, preferably in the ed-tech or consumer-focused industry.

Expertise:

- Proven track record of scaling social media presence, running viral campaigns, and delivering measurable results.
- Proficient with tools like Google Analytics, Meta Ads Manager, YouTube Studio, and social media management platforms.

Skills:

- Creativity and Storytelling: Ability to craft content strategies that resonate with young audiences and learners.
- Analytical Thinking: Strong expertise in performance tracking and data-driven optimization.
- Leadership: Demonstrated ability to lead teams, manage multiple projects, and deliver under tight deadlines.
- Trend Awareness: In-depth understanding of social media trends, influencer marketing, and video content creation.