AGM - Growth Marketing
Savanna HR
Digital marketing
10-15 Yrs
Noida
Posted: 3 days ago
Description
Key Responsibilities
1. Strategic Planning & Leadership
- Develop and execute AAFT’s comprehensive marketing strategy aligned with institutional goals and growth plans.
- Provide strategic direction to ensure all marketing initiatives drive student acquisition, brand visibility, and market expansion.
- Lead, mentor, and coach a high-performing marketing team with clear objectives, structured workflows, and continuous upskilling.
- Conduct in-depth market research, competitor analysis, and consumer insights studies to identify opportunities and refine positioning.
2. Brand Management
- Strengthen AAFT’s brand identity and ensure consistent messaging across all online and offline communication channels.
- Drive PR, corporate communication, reputation management, and institutional storytelling initiatives.
- Oversee brand campaigns, creative direction, and visual identity guidelines.
- Manage external creative agencies, PR partners, and media houses to ensure high-quality deliverables and brand alignment.
3. Digital Marketing (social plateforms/website/landing pages)
- Oversee the digital ecosystem including SEO, SEM, website experience, landing pages, social media management, email marketing, and online community engagement.
- Develop platform-specific content strategies for Instagram, LinkedIn, YouTube, Facebook, and emerging channels.
- Ensure the website and landing pages are updated, optimized for user experience, and aligned with lead-generation goals.
- Track digital trends and competitor activities to identify new areas for digital growth.
- Collaborate with and manage SEO agencies, content agencies, and digital partners ensuring strong performance, adherence to timelines, and result-oriented delivery.
- Ensure high ratings on google reviews and other relevant plateforms
4. Performance Marketing
- Plan, execute, and optimize paid marketing campaigns across Google, Meta, YouTube, and affiliate platforms.
- Develop full-funnel performance strategies focused on reach, traffic, lead generation, CPL optimization, and conversion enhancement.
- Utilize analytics tools to measure campaign performance, evaluate ROI, and improve efficiencies.
- Experiment with new channels, creatives, landing pages, and targeting strategies to strengthen funnel output.
- Manage performance marketing agencies ensuring accountability, transparency, and achievement of monthly targets.
5. Product & Content Marketing
- Collaborate with product, academic, sales, and business teams to design compelling value propositions and go-to-market (GTM) strategies for all courses.
- Enable the sales team with strong product marketing strategy.
- Lead content creation for blogs, newsletters, videos, brochures, landing pages, case studies, and academic marketing materials.
- Ensure content supports SEO objectives, brand positioning, and student engagement across platforms.
- Maintain a detailed content calendar to support campaigns, events, admissions cycles, and brand visibility.
6. Lead Generation & Demand Creation
- Drive integrated marketing campaigns to generate high-quality leads and support student acquisition across programs.
- Ensuring that the performance and organic lead generation targets are met under the allocated budget.
- Build and optimize multi-channel lead funnels through digital campaigns, offline events, partnerships, outreach programs, and collaborations.
- Implement strong lead nurturing practices through email automation, retargeting, and personalized communication.
- Continuously monitor and enhance lead-to-admission conversion metrics with the sales/admissions teams.
7. Event Management (In-House Events)
- Collaborate with academic and operations teams to ensure all student related events align with brand goals and marketing campaigns.
- Manage student event creatives, promotion plans, execution timelines, and post-event reporting.
- Ensure events contribute to brand building, student interaction, and lead conversion efforts.
8. Budgeting & Reporting
- Prepare and manage the annual marketing budget across digital, performance, brand, events, and outreach activities.
- Ensure optimal utilization of marketing spends with strong focus on cost-efficiency and results.
- Track KPIs, campaign performance, lead flow, ROI metrics, and market trends to share insights with leadership.
- Present monthly and quarterly dashboards with recommendations for continuous improvement.
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