Description
Key Responsibilities
1. Strategic Planning & Leadership
- Develop and execute companies comprehensive marketing strategy aligned with institutional goals and growth plans.
- Provide strategic direction to ensure all marketing initiatives drive student acquisition, brand visibility, and market expansion.
- Lead, mentor, and coach a high-performing marketing team with clear objectives, structured workflows, and continuous upskilling.
- Conduct in-depth market research, competitor analysis, and consumer insights studies to identify opportunities and refine positioning.
Brand Management
- Strengthen companies brand identity and ensure consistent messaging across all online and offline communication channels.
- Drive PR, corporate communication, reputation management, and institutional storytelling initiatives.
- Oversee brand campaigns, creative direction, and visual identity guidelines.
- Manage external creative agencies, PR partners, and media houses to ensure high-quality deliverables and brand alignment.
1. Digital Marketing (social plateforms/website/landing pages
- Oversee the digital ecosystem including SEO, SEM, website experience, landing pages, social media management, email marketing, and online community engagement.
- Develop platform-specific content strategies for Instagram, LinkedIn, YouTube, Facebook, and emerging channels.
- Ensure the website and landing pages are updated, optimized for user experience, and aligned with lead-generation goals.
- Track digital trends and competitor activities to identify new areas for digital growth.
- Collaborate with and manage SEO agencies, content agencies, and digital partners ensuring strong performance, adherence to timelines, and result-oriented delivery.
- Ensure high ratings on google reviews and other relevant plateforms
1. Performance Marketing
2. Plan, execute, and optimize paid marketing campaigns across Google, Meta, YouTube, and affiliate platforms.
3. Develop full-funnel performance strategies focused on reach, traffic, lead generation, CPL optimization, and conversion enhancement.
4. Utilize analytics tools to measure campaign performance, evaluate ROI, and improve efficiencies.
5. Experiment with new channels, creatives, landing pages, and targeting strategies to strengthen funnel output.
6. Manage performance marketing agencies ensuring accountability, transparency, and achievement of monthly targets.
1. Product & Content Marketing
2. Collaborate with product, academic, sales, and business teams to design compelling value propositions and go-to-market (GTM) strategies for all courses.
3. Enable the sales team with strong product marketing strategy.
4. Lead content creation for blogs, newsletters, videos, brochures, landing pages, case studies, and academic marketing materials.
5. Ensure content supports SEO objectives, brand positioning, and student engagement across platforms.
6. Maintain a detailed content calendar to support campaigns, events, admissions cycles, and brand visibility.
7. Lead Generation & Demand Creation
8. Drive integrated marketing campaigns to generate high-quality leads and support student acquisition across programs.
9. Ensuring that the performance and organic lead generation targets are met under the allocated budget.
0. Build and optimize multi-channel lead funnels through digital campaigns, offline events, partnerships, outreach programs, and collaborations.
1. Implement strong lead nurturing practices through email automation, retargeting, and personalized communication.
2. Continuously monitor and enhance lead-to-admission conversion metrics with the sales/admissions teams.
3. Event Management (In-House Events)
4. Collaborate with academic and operations teams to ensure all student related events align with brand goals and marketing campaigns.
5. Manage student event creatives, promotion plans, execution timelines, and post-event reporting.
6. Ensure events contribute to brand building, student interaction, and lead conversion efforts.
7. Budgeting & Reporting
8. Prepare and manage the annual marketing budget across digital, performance, brand, events, and outreach activities.
9. Ensure optimal utilization of marketing spends with strong focus on cost-efficiency and results.
0. Track KPIs, campaign performance, lead flow, ROI metrics, and market trends to share insights with leadership.
1. Present monthly and quarterly dashboards with recommendations for continuous improvement.
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