Description
**Key Responsibilities:**\s\s
**1.Develop and Implement Integrated Marketing Strategies:**\s\s
● Collaborate with the marketing team to create holistic marketing strategies that seamlessly\s\s
integrate offline and online initiatives to maximize reach and impact.\s\s
● Utilize market research and consumer insights to develop targeted marketing plans aligned with\s\s
the company’s goals and values.\s\s
**2. Oversee Offline Marketing Initiatives:**\s\s
● Lead and execute offline marketing efforts, including event planning, print advertising, direct mail\s\s
campaigns, television/radio advertisements, and other traditional marketing methods.\s\s
● Manage relationships with external agencies, vendors, and partners to ensure seamless execution of offline marketing campaigns.\s\s
**3. Optimize Performance Marketing Channels:**\s\s
● Manage digital advertising campaigns, social media marketing, search engine optimization (SEO),\s\s
search engine marketing (SEM), email marketing, and content marketing to drive online visibility and\s\s
customer engagement.\s\s
● Utilize data analytics and key performance indicators (KPIs) to measure and optimize the\s\s
effectiveness of performance marketing campaigns.\s\s
**4. Lead Cross-Functional Teams:**\s\s
● Build and lead a high-performing marketing team, fostering collaboration, setting goals, and ensuring alignment with the overall marketing strategy and company objectives.\s\s
● Provide mentorship, guidance, and professional development opportunities to team members.\s\s
**5. Budget Management and Reporting:**\s\s
● Develop and manage the marketing budget, ensuring efficient allocate sources across various\s\s
marketing initiatives and campaigns.\s\s
● Provide regular reports on marketing performance, ROI, and key metrics to senior management.
**Qualifications and Experience:**\s\s
● Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree is a plus.\s\s
● 5-7 years of experience in marketing, with a proven track record in both offline and performance\s\s
marketing.\s\s
● Strong understanding of marketing principles, consumer behaviour, and market trends.\s\s
● Proficiency in utilizing marketing tools, analytics platforms, and performance measurement\s\s
methodologies.\s\s
● Excellent communication and interpersonal skills, with the ability to collaborate effectively across\s\s
teams and levels.\s\s
● Strong leadership and project management capabilities
Savanna HR is a leading recruitment agency and we specialise in hiring for product based companies. Mid and senior level hiring is our forte. Savanna HR can be reached for C-suite level hiring. Reach us at hello@savannahr.com for any enquiry.
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