Director Sales - Offline Admissions

Description

Job Title: Director of Sales

Location: Delhi, India

​

Role Overview:

We are seeking a dynamic and results-oriented Director of Sales to lead and drive admissions at a private university in Delhi. The role requires a strategic leader who can manage a large team of 100+ sales counselors, ensure an exceptional student experience, oversee walk-ins, and take full ownership of the department’s Profit and Loss (P&L).

​

Key Responsibilities:

1. Drive Admissions and Enrollment:

Develop and execute robust sales strategies to achieve and exceed admissions targets.

​

Oversee the end-to-end admissions process, ensuring a seamless and efficient experience for prospective students.

​

Analyze market trends and competitor strategies to optimize the university’s offerings.

​

2. Team Leadership and Management:

Recruit, train, mentor, and inspire a team of 100+ sales counselors.

​

Establish clear performance metrics and ensure the team meets or exceeds these goals.

​

Foster a culture of collaboration, accountability, and continuous improvement.

​

3. Manage Walk-ins and Student Engagement:

Oversee walk-in inquiries and ensure a high conversion rate through effective engagement strategies.

​

Develop initiatives to enhance prospective students’ experiences, making the university a preferred choice.

​

4. Financial Oversight:

Own and manage the P&L for the admissions department.

​

Optimize resource allocation to maximize profitability while ensuring high-quality operations.

​

Prepare and present regular reports on financial and operational performance to senior leadership.

​

5. Stakeholder Collaboration:

Collaborate with marketing teams to develop campaigns that drive inquiries and walk-ins.

​

Liaise with academic and administrative departments to align sales efforts with institutional goals.

​

Qualifications and Skills:

​

Educational Background: MBA/PGDM or equivalent, preferably in Sales, Marketing, or Business Administration.

​

Experience: 10+ years of experience in sales, with at least 5 years in a leadership role, preferably in the education sector.

​

Skills:

​

Proven track record of achieving sales targets and driving large teams.

​

Strong understanding of P&L management and financial acumen.

​

Excellent leadership, communication, and interpersonal skills.

​

Data-driven approach with the ability to analyze and act on insights effectively.

​

High energy and enthusiasm for working in a dynamic, fast-paced environment.

​

​