Senior Performance Marketing Manager

Description

1.Job Summary:

We are seeking a highly analytical and creative Manager/Sr. Manager – Performance Marketing to join our growing

marketing team in Mumbai. The ideal candidate will have hands-on experience in lead generation through platforms

like Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant digital channels, with a strong ability to

handle large-scale budgets and drive ROI-driven campaigns.

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2.Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn,

and other digital channels.

- Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.
- Manage and optimize marketing budgets exceeding ₹20 Cr, ensuring efficient cost per acquisition (CPA) and

return on ad spend (ROAS).

- Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global

campaigns.

- Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B

testing and analytics.

- Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and

copy.

- Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior

stakeholders.

- Work with international teams to ensure cultural and linguistic customization of campaigns.
- Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.

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3.Requirements:

- 4–8 years of hands-on experience in Performance Marketing.
- Proven track record in managing large-scale budgets (₹20 Cr+ annually) with strong focus on ROI.
- Must have worked in or with a company that has ₹100 Cr+ annual revenue.

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