Senior manager Brand

Description

Key Responsibilities

Brand Strategy Development:

​

Define the brand’s mission, vision, and values in alignment with the company’s goals.

Develop a brand positioning strategy that differentiates the edtech company from competitors.

Market Research and Insights:

​

Conduct research to understand the target audience (students, educators, parents, institutions) and their needs.

Analyze market trends, competitor strategies, and customer feedback to refine branding efforts.

Brand Messaging and Communication:

​

Create compelling and clear messaging for the brand across various channels (social media, website, ads, etc.).

Develop campaigns that resonate with the audience, emphasizing the company’s unique value proposition.

Content and Creative Oversight:

​

Collaborate with content teams to produce blogs, videos, and webinars that showcase expertise in education technology.

Ensure the brand’s tone, visuals, and voice remain consistent across all platforms.

Collaboration with Cross-Functional Teams:

​

Work with product, marketing, and sales teams to align branding efforts with product launches, promotional campaigns, and user acquisition strategies.

Digital Marketing and Social Media:

​

Oversee digital marketing efforts, including SEO, paid ads, and social media campaigns.

Build a strong online presence for the brand and engage with the audience on platforms like LinkedIn, Instagram, or YouTube.

Performance Measurement and Reporting:

​

Track key metrics such as brand awareness, customer retention, and campaign ROI.

Use insights from data to optimize future branding initiatives.

Partnerships and Thought Leadership:

​

Foster partnerships with educational institutions, industry experts, and influencers to enhance the brand’s credibility.

Represent the company in industry events, webinars, and conferences.

Skills Required

Strategic Thinking: Ability to align branding with overall business goals.

Creative Vision: Develop innovative campaigns and brand assets.

Analytical Skills: Use data to make informed decisions about branding strategies.

Communication and Storytelling: Craft compelling narratives around the brand.

Project Management: Coordinate with teams to execute campaigns effectively.

Challenges in Edtech

Standing out in a competitive and saturated market.

Maintaining credibility and trust in an industry that directly impacts education outcomes.

Adapting to evolving customer expectations and technological advancements.

​