Description

As a key member of the corporate communication team, you will be responsible to drive and execute strategies that will establish the company’s corporate brand, talent brand and consumer brand image and position in the market leveraging media.
The role requires a strong focus on strategies to increase visibility and influence and to support the achievement of operational goals. Effective relationship building, strategic communications and partnerships

Main Responsibility

Lead and manage external agencies – PR agency, measurement and news tracking agency to plan, develop and execute strategic public relations initiatives to achieve tier 1 visibility in media
Liase with internal stakeholders to create messaging that help create a favorable positioning for the organization
Actively manage and pursue press relationships with various media outlets to gain intelligence and create positioning opportunities featuring the company in media through news articles, panel discussions, jury opportunities, speakerships etc.
Develop a calendar for external speaking engagements for key personnel and assist in the preparation of speeches/messages/narratives for senior executives.
Assist management in strategic messaging creation of Annual Report, filing award entries and upkeep of corporate collaterals
Support crisis and business continuity communications.
Implement feedback mechanism and track metrics to measure communication goals and effectiveness
Manage media trainings and media interactions for the company, act as a trusted counsel to the organization on news trends and strategies that help position FG externally

Qualification and Experience Requirement
Education
MBA/Specialization in Public Relations and Communications

Experience
• Master’s degree from an accredited university in Communications, Public Affairs
• Significant management experience in mass communications and/ or public relations
with atleast 6-8 years of experience working with leading PR agencies, corporates in
the Corporate Communication function.
• Exceptional research, writing, editing, verbal and interpersonal communication skills
• Demonstrated ability to manage reputational risk
• Proven record of forging strong and effective relationships with internal stakeholders
and media