Lead Instructor- Digital Marketing

Description

Our mission is to equip every student with relevant skills and exposure so that they can build their dream careers. Our newly launched product line Placement Guarantee Courses (PGC) is an exciting next step in that direction. PGCs are in-depth, rigorous, online specialisations that prepare students for an internship/job in that domain. For this new product line, we are looking to set up the world’s best content, program delivery and user engagement team – a team that combines a teacher’s empathy with an entrepreneur’s hustle. And this role is your opportunity to be part of that team.

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👨🏻‍💼What will you do?

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\*\*Responsibilities:\*\*

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- Develop and deliver a comprehensive digital marketing curriculum that is relevant to industry trends and needs, and provides our students with practical knowledge and skills required to succeed in their careers.

- Work closely with the team to identify the right evaluation methods, build projects that help students in a practical way, identify changes in the industry and make relevant changes to the content.

- Manage teaching assistants and make sure that student queries are answered in an effective and time-bound manner.

- Evaluate student projects to ensure they meet industry standards and provide personalised, constructive feedback to students to help them improve their skills and understanding.

- Conduct viva sessions to assess student understanding and comprehension of the course materials. You will evaluate each student’s ability to apply the concepts they have learned in real-world scenarios and provide feedback on their performance.

- Create and conduct engaging and informative digital marketing classes that incorporate real-world examples and hands-on activities to ensure student engagement and retention.

- Conduct regular assessments to evaluate student progress, provide feedback to students, and identify areas for improvement in the curriculum.

- Stay up-to-date with industry developments, best practices, and trends in digital marketing, and incorporate this knowledge into course materials and instruction.

- Work with the placements team to provide guidance and support to students as they navigate their job search, including resume and cover letter reviews, mock interviews, and career coaching.

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Who are we looking for?

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We are looking for someone who has:

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- A minimum of 4-7 years of industry work experience in digital marketing or a related field. Teaching experience is a plus.

- In-depth knowledge of various aspects of digital marketing, including Blogging & Google Analytics, Content & Email Marketing, SEO, Google Search, Display & Ads, and Social Media Marketing.

- Knowledge of AI tools like Copy.ai, Copilot, Adobe Firefly, Optimo, Perplexity, ChatGpt and gemini

- Passion for teaching and a desire to impart practical knowledge to students.

- Excellent communication and interpersonal skills, with the ability to engage and motivate students of all levels.

- Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.

- Experience with curriculum development, lesson planning, and instructional design is a plus.

- Familiarity with learning management systems (LMS) and digital teaching tools will be an added advantage.

- Ability to work independently and as part of a team in a fast-paced, dynamic environment.

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