Description
Role Summary
The Creative Lead owns end-to-end creative output for the marketing function ensuring the team delivers
high-volume, on-time, high-quality creatives that improve performance across platforms. This role sets the
creative direction, builds strong feedback systems, and uses data (CTR, hook & hold) to continuously raise creative
effectiveness.
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Key Responsibilities (Day-to-day)
● Translate marketing requirements into clear creative direction and production priorities.
● Build and maintain creative systems: briefing templates, review cadence, tracker hygiene, versioning, and
asset library.
● Ensure every creative is platform-optimised (Meta, Google, YouTube, marketplaces, website, CRM
creatives if needed). Hands on with executing whenever required.
● Lead daily/weekly creative standups; manage bandwidth, deadlines, and escalation.
● Provide sharp, actionable feedback to improve quality and reduce iterations.
● Partner with internal team to turn insights into creative learnings and next iterations.
● Own brand adherence across outputs: typography, colors, layout, tone, visual consistency.
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Required Skills & Qualifications
● 3–6 years in creative/design leadership for D2C/e-commerce/performance-heavy brands.
● Strong command over visual + text based creative standards for ads and other relevant platform.
● Ability to interpret performance metrics like CTR, Hook rate, Hold rate and convert them into creative
actions.
● Strong people + project management: prioritisation, speed, feedback, stakeholder alignment.
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What “Good” Looks Like in 30 Days
● Creative tracker + workflow is tight (clear briefs, fewer reworks, predictable delivery).
● Output volume increases without drop in quality.
● Quality score improves via systematic learning loops (winners, losers, patterns).
● Team becomes faster and more consistent with fewer dependencies and delays.
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