The Role of Social-Media in Your Job Search
Job search in the era of social media involves different strategies than what was a decade ago. Being a preferred recruitment agency for job seekers and clients, we can vouch for things which have changed in the last decade. It's not long ago, when we had newspapers with job vacancies and job advertisements on the radio and other such mediums. Although the process didn't change overnight, yes, the change was fast. Now when we have a screen in front of us all the time, we work online and find our next opportunity online. So, if you are a jobseeker, you need to sharpen your skills in social media job hunting. Let's see what we can do to better our chances of finding our next job.
1. Revamp your Online Presence
While I assume you already have a LinkedIn profile and you are already on various job sites, let's learn the ways how to better your online presence. Keep your online portfolio, professional. Be mindful of what you post, like and share on your social media. Employers tend to steer away from people too politically inclined, making snarky comments online, and portraying strong and negative opinions. Your profile should come across a person, whom you would like to hire had you been in that stage. Your profile photo plays an important role. Have a good headshot photo, smiling and formally dressed. Keep a nice introductory bio on your profile. Don’t write anything controversial which can damage your online presence.
2. Be present everywhere
Just being on LinkedIn or one trending social site won’t work. Be everywhere, you think your potential employer could be. Be on job sites, telegrams groups, WhatsApp groups, blogging sites. If you are a designer, have a portfolio on Behance or dribble. If you are a developer, ensure you are on GitHub, bitbucket etc. Have your great profiles on sites like Indeed, Monster or Foundit. You can find startup jobs on HireXL.
3. Network
The key to finding great opportunities is network, network and network. It's rightly said, that your network is your net worth. Identify leaders from your industry who can help advance in your career. Just learning from them can be a great achievement. Engage with them on social media. Make yourself visible through your insightful content or engagements. As a recruitment consultant, so many of our clients have approached us through social media and vice versa. Jobseekers know the quality work we do at Savanna and they connect with us for helping them find their next job.
4. Make your credentials visible
Having an online presence gives you a credibility in the job market. We have options to take referrals from our managers, clients etc. Those referrals increase our visibility and also credibility in the job market. Hiring managers look for people with certain skill sets. If you have done some certifications or courses, highlight them on your profiles. Highlight your skills and make it easier for hiring managers or recruiters to find you online.
5. Apply for jobs
So now when you have a great online presence, use it to apply for desired jobs. Always read the role and responsibilities well before applying. You should not come across a desperate jobseeker, who just goes click, click, click and ends up not getting any response. If you are serious about a role and really interested in the employer, you can also try to reach them through social media. Try to maintain a healthy visibility online. But always know a boundary between following a person and stalking them online. Never cross the limit and damage your reputation.
Savanna HR is a decade-old agency with great insight of job market and social media recruitment is our forte. We specialise in engaging with great talent online and preparing them well for their next opportunity. If you want to learn a trick or two of social media recruitment, look no further and connect with us.
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